Some years ago, sustainability was still an innovative business idea setting companies apart from the competition as consumer demand for eco-friendly products and business operations became increasingly important across the global market. Today, sustainability has become a standard and consumers are even more aware of the environmental impacts of all areas of business. From factories emitting harmful gasses to product packaging that is not biodegradable, there are facets of a company’s practices that severely impact consumer perception of the brand. As such, it is more important than ever that companies adopt sustainable practices within their departments, with packaging being a critical part of the drive to be more eco-friendly in business.
But, how does one go about sourcing sustainable packaging when partnerships have already been established with packaging suppliers that do not meet the consumers’ standard of eco-friendly? Fortunately, there are quality comparative resources that allow business owners to quickly compare packaging suppliers to determine which are the most reliable, trustworthy, and adhere to positive environmental practices. Using these resources can save business owners time that would otherwise be spent scouring the internet for quality product packaging manufacturers.
Forming a relationship with reputable packaging suppliers is the first step to crafting sustainable packaging, but it is imperative that we understand how to maximize our product packaging’s’ sustainability prospects. In this article, we will outline several ways you can do sustainable packaging right so that your products outshine the rest in the current competitive market.
Packaging Needs to be Recyclable
Recyclable packaging is not a novel solution, but it is the bare minimum packaging practice that businesses should employ if they wish to be a part of the sustainable packaging movement. Because there are so many different levels of recyclability available across the packaging spectrum, be sure to partner with packaging suppliers equipped with the materials to make your product packaging as safe to recycle as possible. Maybe you could opt to craft product packaging from biodegradable paper or cardboard, or maybe you could curate packaging that can be easily discarded in recycling bins. Either way, you should make it clear to your consumers that your packaging meets the modern standard of sustainability by boldly highlighting your packaging’s eco-friendly aspects on the packaging itself. Furthermore, you may wish to provide guidelines on how your consumers can best dispose of the packaging in recycling bins.
The Reuse Revolution
While recycling is helping businesses alleviate the strain caused by disposing of product packaging in landfills, the environmental impacts of recycling factories are still somewhat of a concern. Hence, your company could join the reuse revolution and create product packaging that can be used by consumers beyond opening the product. An example of reusable packaging would be glass jars that can double up as nifty juice bottles or wooden crates that can be reused as planters. Whatever you decide, consumers are in high demand for reusable packaging as it both supports their eco-friendly lifestyles and creates an added unboxing experience.
We have already mentioned biodegradable packaging, but often this only scratches the surface of how companies can invest in eco-friendly packaging solutions. A new and innovative method to packaging your products in an environmentally safe way is by crafting plant-based packaging. Biological sources such as food waste and mushrooms are being processed to make plant-based packaging, a totally biodegradable solution that degrades much quicker than dated solutions. The only thing standing in plant-based packaging’s way is the effect that the packaging can have on the specific products it houses. For example, mushroom-based packaging may impact the flavor of food produce stored within it. Furthermore, goods that have to be transported long distances will need to be packaged in durable plant-based solutions so as not to decompose or deconstruct before reaching consumers on the other side of the world.
The Wonders of Edible Packaging
Companies may wish to take plant-based packaging one step further and create packaging that is edible. What was once seen as a gimmick is now becoming more and more popular as it becomes a feasible eco-friendly solution for businesses around the world. Edible packaging mimics the processes of creating plant-based packaging, however, attention is given to how the packaging itself can serve the consumer by being tasty and enjoyable to eat. Beyond being tasty, it is crucial that edible packaging is safe to eat. This can be somewhat tricky as many plant-based packages still utilize various components that are not safe to eat to ensure the longevity of the packaging. In the case of edible packaging, one needs to completely commit to safe-to-eat materials while somehow minimizing the potential for the decomposition of the packaging before it reaches the consumer.
Ensure Processes are Sustainable
Beyond the packaging itself, it is important that businesses adhere to sustainable practices across their organizations. With regards to packaging, it is essential that companies partner with suppliers who already have eco-friendly initiatives in place. It would not serve a brand well to make use of biodegradable packaging without the important environmentally safe manufacturing methods put in place as the business’s carbon footprint will then still be excessive. The trick here is minimizing one’s carbon footprint by finding reputable product packaging suppliers who make it abundantly clear that they practice eco-conscious initiatives. One could ensure this by browsing their website, however, that is not enough. After connecting with potential suppliers, it would be wise to organize a tour of their facilities and witness their eco-friendly operations for yourself.
These are a few essential tips to getting sustainable packaging done right and with them, you can craft better solutions for a consumer market that demands businesses employ eco-friendly practices. Beyond winning against the competition in the market, you can rest assured knowing your company is playing its part in looking after the planet and ensuring future generations reap the positive impact of our environmentally-conscious actions.