4 Easy Steps to Creating the Perfect Custom Package for Your Brand

In the past, custom packaging was a selective process that left many SMEs (small-to-medium brand owners) out in the cold. Package manufacturers had—and still have!—strict requirements for high MOQ (minimum order quantity), long turnaround times (4-8 weeks), and other parameters that are simply incongruent with the brand business model. As a result, it was an expensive risk that left only the best-funded brands with a chance to break into the market.

Today, the package manufacturing industry is beginning to see the enormous potential in custom packaging for small-to-medium brands. With easy access to niche markets and innovative product concepts, SMEs are redefining commerce by raising the standards for consumers everywhere. With our help, you can compare and order custom packaging for any product, any occasion, anytime. Here are 4 simple steps to ordering custom packaging anywhere in the world right now.


Step 1) Choose a Custom Package Type: Primary or Secondary Packaging

 Depending on the type of product or item you’re shipping, you’ll choose between primary and secondary packaging when placing a custom package order.

A primary package (also known as consumer or retail packaging) is a package that contains the product or item itself. There are various types of primary packages such as flexible packaging, cans and Folding Cartons. The standard type of primary package is a Folding Carton, which is made of paperboard and comes with plenty of customization types, sizes and options such as printing, laminating, varnishing, enhancements, cutting and perforations. A Folding Carton is a great opportunity to promote the product and advertise your brand by using your branding standards with a logo, color palettes, and other aesthetics. Other benefits include a lightweight design and minimal storage space.

Examples of primary packaging in different segments include Cosmetics packaging, pharmaceuticals and OTC, food, confectionary and toys packaging.

A secondary package is a package that typically holds a number of individual products or items together. This type of custom packaging is ideal for structural support in the case of delivery shipping and comes with some unique customization options of its own. Corrugated packaging is the standard container type for secondary packaging and is made from linerboard sheets and interior fluted sheets. Customization options include various thicknesses, styles, printing enhancements, die cuttings, handles, and inserts. Corrugated packaging is designed for durability and reuse and can safely and securely hold high-weight products.

Examples of secondary packaging include ecommerce packaging, subscription boxes, electronics packaging, and shelf-ready packaging.


Step 2) Define Your Package Size

Package size makes an economical difference when it comes to delivery fees, times, and the overall appeal of your product. When defining your package dimensions, simpler is always better. Your package should be big enough to comfortably fit your product without wasting space or leaving too much. Remember, the modern consumer is sustainability-minded, so your product package should reflect an enjoyable unboxing experience with a convenient-yet-minimal footprint.


Step 3) Define Delivery Times and Quantities

Depending on your business, you may be able to afford waiting for longer delivery times or paying extra for faster shipping. Having the freedom to choose a package quantity is a huge plus for any business, and quantity flexibility ensures that you’ll never have more or less than you need. Custom package delivery times and quantities should always reflect a streamlined business process that leaves you with enough products and packages to meet consumer demand at all times. When defining delivery time and package quantity, carefully consider the various elements of your operation while giving yourself a safety net for unexpected setbacks and delays to keep things running smoothly.

Step 4) Choose a Custom Package Manufacturer based on Your Needs

After all, you’re the boss! Browse our list of custom package manufacturers by packaging type, location (with fast shipping anywhere in the world!), shipment routes, turnaround time and fees (via vendor website), MOQ, customization options and other unique parameters that align with your goals and uphold the standards of your brand.